Institutional signature
The blue eye is the official public-facing identity for research, correspondence, partnerships, presentations, and media.
Identity standards · Version 1.0
Brand assets
A durable identity kit for research, publications, partnerships, listings, field work, community, and future media use.
Download complete kit (.zip)One institution · two roles
Formal signal.
Operational spirit.
Operational morale patch
The beaver roundel is a secondary team and field expression for community, apparel, stickers, internal work, and morale. It does not replace the institutional signature.
Primary signature
Complete logo
Use whenever the institute must be identified formally and space allows the full name and tagline to remain legible.
Secondary expression
Operational morale patch
A monochrome Canadian field emblem: observant, persistent, constructive, and willing to make noise when public systems demand scrutiny.
Compact signature
Eye mark
Use for avatars, favicons, square cards, and constrained digital placements where the complete signature would be unreadable.
Correspondence
Official letterhead
The formal institutional signature leads from the top. The operational morale patch signs off quietly at the bottom.
Identity system
Colour carries the signal.
Deep Navy
#001D3DSignal Blue
#008DCECanada Red
#E31B23Warm Paper
#F3F3EFNear Black
#111111Use with care
Keep the evidence intact.
Clear space
Leave one centre-leaf height around the formal logo and one tenth of the diameter around the patch.
Proportion
Scale uniformly. Never stretch, compress, rotate, crop, or rearrange.
Contrast
Place the dark formal signature on a light, quiet field.
Integrity
Do not recolour or add shadows, outlines, gradients, or effects.
Small spaces
Use the eye mark when the complete signature becomes unreadable.
Questions
Contact [email protected].